Narrative Based
A narrative based music video is where a story is told within the video, sometimes relating to the lyrics. Artist do this to show what the meaning to there song is about.
Adele's song Chasing Pavements is an example of a Narrative based music video. The story in the music video is about the relationship of a man and woman in the video. It shows them meeting, falling in love and then breaking up, these are stages in a relationship. The dull colours in the music video make the song more depressing and gives you the feeling its about a break up. Some of the shots are close ups this is so you can see her facial expressions and can see how she feels.
Performance Based
Performance based music videos are where its just of the artist/band performing there song either live or prerecorded. Bands do performance based music videos to show what they are like live, and how they are instead of what the song is about.
Owl city's song Dreams Don't Turn To Dust is an example of Performance based music video. The music video shows what he's like live and how he performs his songs on stage, and also shows he doesn't lip sync. It also gives the viewer watching the feel of watching him live, sometimes live version's of the song sounds better.
Concept Based
Concept based music videos sometimes don't really have anything to do with the song lyrics. It's just the band or the artist messing around and having fun in there video.
Light's music video is an example of a concept based music video. Her music video doesnt follow the lyrics or show what the lyrics are about. She's just in a white house with different colour paints and is painting the house as shes singing the song.
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